There's no better way to experience EFM than in motion. Each season I directed and produced short design detail, fabric, and functionality videos to help consumers and retailers better understand the product.
Runway shows involve a lot of moving parts, and even when the sets are minimal the project management can be intense. EFM showed at New York Fashion Week for four years, and I produced and helped conceptualize each of those events.
Working with casting directors, stylists, callers, hair and makeup, venue managers, insurance, video, stage direction, lighting, sound, DJs, live bands, PR, guest lists, photographers, press - I was always proud that our shows went off flawlessly, proving that all the hard work in preparation shows in the final product.